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Alex Weprin

Media & Business Writer

Alex Weprin is The Hollywood Reporter's Media and Business Writer, covering finance, corporate strategy and intrigue, advertising, media and the dynamically changing entertainment landscape. Before joining THR, Alex worked as a writer and editor at outlets like Politico, Mediapost and the TV trade magazine Broadcasting & Cable.

More from Alex Weprin

NBCUniversal Expects Advertising Record for 2024 Paris Olympics, Will Benefit From Women’s Sports Boom

The 2024 Paris Olympic Games are shaping up to a blockbuster for NBCUniversal. According to Dan Lovinger, president, Olympic and Paralympic Sales, the company has already booked $1.2 billion in ad revenue for the games, which are still months away, and expects to surpass the advertising record for any Olympics (the 2020 Tokyo games nabbed […]

Courtney Armstrong Upped to COO of Paramount Pictures

Paramount Pictures has promoted Courtney Armstrong to be COO of the venerable film studio. Armstrong was most recently president of business affairs and administration, after joining Paramount from Warner Bros. in 2021. The executive will now oversee all day-to-day operations across business affairs, legal, and business development, for the studio’s live action, animation, and studio […]

CBS News Bringing Misinformation Unit to TV With Hiring of EP Melissa Mahtani (Exclusive)

CBS News is planning to bring its CBS News Confirmed unit to TV with the hiring of a new executive producer: Melissa Mahtani. CBS News Confirmed, launched late last year, is focused on tackling misinformation, including the growing scourge of deepfakes and photos, videos and audio created by generative artificial intelligence. Now, Mahtani will be […]

YouTube Stars Dude Perfect Score $100M-Plus Investment From Highmount Capital

One of the biggest brands on YouTube is planning a significant expansion, and has locked up a massive investment to do it. Dude Perfect, perhaps best known for their elaborate trick shot videos on YouTube and other video platforms, have secured a nine-figure investment from Highmount Capital in a play to build out their business […]

Fresh Off Epic Games Deal, Disney Bolsters Video Game Executive Ranks

The Walt Disney Co. is building out its video game business, announcing new hires and promotions in its gaming division as it seeks to grow its presence in the space. The newly-expanded executive ranks come just a couple of months after Disney announced a major deal with Epic Games in which it would invest $1.5 […]

Women’s Sports’ TV Rights Boom May Have Finally Arrived

For years, women’s sports was an afterthought for TV, frequently relegated to ESPN2, Fox Sports 2 or ESPNNews, if they were able to secure TV rights at all. It was a self-reinforcing cycle of denial: Women’s sports didn’t rate, so the demand for the rights wasn’t there. But the games rarely got play on the […]

AMC Networks Preaching “Flexibility” As It Expands Digital Offerings for 2024 Upfront

In an upfront season impacted by the fallout from the Hollywood strikes and larger discontent in the advertising market, AMC Networks is approaching this year with “flexibility” in mind, the company’s chief commercial officer Kim Kelleher says. “I think we’re entering into a continuum where flexibility has been the the kind of marching orders of […]

Vince McMahon to Sell $311M in TKO Stock to the Company and Endeavor

At Wrestlemania 40 this past weekend, WWE chief content officer Paul “Triple H” Levesque took to the stage at Lincoln Financial Field in Philadelphia and opened the events by declaring it a “new era” for the company. It was the first Wrestlemania to be held under the ownership of TKO Group Holdings, formed when Endeavor […]

Longtime ESPN Executive Norby Williamson to Exit

One of ESPN’s most senior executives is leaving the sports giant. Norby Williamson, a 40-year ESPN veteran who was the head of events and studio production, will leave the company Friday, ESPN president of content Burke Magnus wrote in a memo to staff. “Almost 40 years ago in 1985, I was so very fortunate to […]

Prime Video Inks Multi-Year Rights Extension With the WNBA

The WNBA has inked a multi-year rights extension with one of its key media partners: Prime Video. The Amazon-owned streaming service will televise 21 games for the upcoming 28th season, including the Championship Game of the WNBA Commissioner’s Cup. The deal runs through the 2025 season, and financial terms were not disclosed. The deal comes […]

Nelson Peltz Says Elon Musk “Has No Ego,” Says “Ego in the Room” Responsible for Disney Loss

Fresh off his bruising loss in the proxy fight against The Walt Disney Co., the activist investor Nelson Peltz appeared on CNBC to discuss the fight in a conversation with Jim Cramer. “I’m willing to give them the opportunity to prove me wrong; I’m willing to give them the opportunity to do as they say,” […]

YouTube Brings Multiview to Coachella Livestreams In Major Expansion (Exclusive)

YouTube’s first season with NFL Sunday Ticket is leading to big changes in how the streaming giant plans to stream this year’s Coachella music festival, which will kick off on April 12 at 4 p.m. PST. YouTube will be streaming the festival for the 12th year, but in a big change, it will bring “Multiview” […]