K-Pop boy group Stray Kids has reunited with Tommy Hilfiger for a new Spring 2024 campaign.
Photographed by Sean Thomas, the eight-member group found a moment away from global tour dates and releasing Billboard 200 No. 1 albums to take over the 36th floor of the Conrad Seoul Hotel to take part in their second campaign shoot with the brand.
The campaign features members Bang Chan, Lee Know, Changbin, Hyunjin, Felix, Seungmin and I.N decked out in head-to-toe Hilfiger looks that radiate the brand’s classic preppy identity. Group member Han was absent from the campaign due to “exhibiting sudden symptoms of a cold” and “scheduling difficulties,” the group’s label announced in a statement on their social media.
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The campaign is meant to revisit Tommy Hilfiger’s original vision for modern prep, according to a release, while also acting as a celebration of Stray Kids’ “collective energy and authentic bond, captured through a red, white and blue lens.” The collection features reinventions of the brand’s iconic polo shirts, knitwear and varsity jackets, all in hues of red, white and blue.
Stray Kids first partnered with Tommy Hilfiger for the fall 2023 campaign. “We’ve been fans of Tommy Hilfiger since we were kids and we’re thrilled to continue this partnership,” the group said in a statement. “We approached this shoot just like band-life, with everyone bringing their unique personality and then merging it with Tommy’s Classic American Cool style.”
Brand founder Tommy Hilfiger shared similar positive sentiments about the K-pop super stars. “Stray Kids are one of the world’s most popular groups, and they possess an optimistic outlook that has connected them with international audiences through both their music and style,” Hilfiger said in a statement.
“I can recognize their fierce determined spirit and it inspires me to deliver iconic looks for the next generation,” Hilfiger continued.
In addition to this campaign, group member Felix is an ambassador for Louis Vuitton. The 23-year-old recently walked in the luxury fashion house’s Fall Winter 2024 show. Group member Hyunjin also acts as an ambassador for Versace.
Stray Kids — formed by Korean entertainment company JYP Entertainment — has topped the charts with several of their recent releases, including four Billboard 200 No. 1 albums. Their most recent release, ROCK-STAR, earned the group a Billboard 200 No. 1 slot and marked the group’s first entrance on the Billboard Hot 100 chart.
