The WNBA has inked a multi-year rights extension with one of its key media partners: Prime Video.
The Amazon-owned streaming service will televise 21 games for the upcoming 28th season, including the Championship Game of the WNBA Commissioner’s Cup. The deal runs through the 2025 season, and financial terms were not disclosed.
The deal comes at a big moment for college basketball, with two of the biggest college stars — Iowa’s Caitlin Clark and LSU’s Angel Reese — declaring for this year’s WNBA Draft.
“We’re thrilled to continue bringing exclusive national coverage of the WNBA and highlighting these exceptional athletes to Prime members,” said Charlie Neiman, head of sports partnerships for Prime Video. “Following a successful 2023 season, we’re looking forward to reaching even more milestones with the WNBA and furthering our commitment to women’s sports.”
“We are incredibly pleased that Prime Video is making a meaningful and continued commitment to the WNBA and will once again provide a great platform to showcase the world-class athletes of our league across the regular season and particularly with its streaming of the Championship Game of the new, streamlined Commissioner’s Cup presented by Coinbase,” added WNBA chief growth officer Colie Edison.
